Monday, May 18, 2009

Modern ways of entertainment and emerging media

I think that the some of best things in life are free. I bought the NYTs today. Something that I don't often do because it is free on line. TV was free until it went digital, which I guess isn't the
case until next month. I love hulu.com because if you miss a show it can be watched on your computer when it is convent for you.
As I blog this evening, I am relaxing and watching one of the few shows on TV that I follow. So that I am not tempted to purchase the this season, I am watching the show tonight, as the season comes to its last hours in Jack Bauer's seasonal long days. I was totally hooked on the show in its first couple of seasons and have watched a couple of seasons while deployed, the addictive back to back method one can while watching it on DVD.
What is nice about the the the old way of reading the New York Times is that you read items that you would not usually read.
I read this nightmare version of the American Dream gone wrong and it reminded me of David Carr and his story, only his had a happy ending. He did an abbreviated version of his book, The Night of the Gun: A Reporter Investigates the Darkest Story of His Life. His Own, for the NYT's magazine. His latest piece on the the struggling business of reporting the news. He wrote that finding the sweet spot between protecting the newspaper’s digital ad sales and extracting additional subscription revenue is paramount.
The future of the times lies in its Internet website, the way that I love to read the Times is dated and more people than not will get what they can for free, they will get hostile when what was previously free is then something that your charged for. The print media of the paper has become less profitable too.
On the Web, there is a profound abundance of not only content, but also advertising space, and the decline in ad prices reflects that reality.
I always get more out of reading the paper the traditional way but I do read as much as I can, free on line. I will often decide not to buy the paper because I know that I can just turn on my computer and read the same thing, free, on line.
I have seen enough of 24 this season so the temptation to go out and buy the profitable season is highly unlikely too. Another enjoyable item offered for free.
UPDATE
I had no idea that the price of the times had doubled in price and I had even bought it a couple of times in the last couple of weeks. Yet in the Op Ed section I read today that ON June 1, The Times raised its newsstand price to $2 for the daily paper and $5 or $6 for the Sunday paper, depending on the part of the country where you live. No one likes to having something that is free taken away from them and then asked to pay for it. Having said that, I agree with those readers feel “they have a relationship with The Times. They’re not just reading a newspaper.”
The NYT is the paper of record, all the news that is fit to print and the greatest source of information produced in the United States. I hope in this tough times for printed media live the NYT, it continues, thrives and doesn't suffer quality wise or its integrity suffer. The Times is indeed the strongest news brand in the United States. Preserving it through what amounts to an advertising depression and the Internet revolution may be the greatest challenge the newspaper has ever faced.
If I had to pay to read the NYT on line I would, I may not like it but the Internet adds allot to the experience of reading the times. The one in eight million segment if a perfect example of that. If you hyper link to this, find these stories, which I found the most enjoyable.
Steven Marmo, The bar fighter
Jim Romano The tabloid photographer
Omika Jikaria The type A teenager

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